First%
The People
building
TRUST
Founded by purpose driven first-generation entrepreneurs, alumni of India’s premier institutes like NLS / IIT / IIM and others, First% is new-age way for systematic disciplined giving.
First% For People, FOREVER
As an individual or a corporation, pledges First% of Salary or Revenue, Profits, Equity for the Social Good towards causes that are close to your heart and organization you trust, empowering communities through various initiatives for people’s blissful living.
The pledge is not a promise — it’s a principle, it isn’t charity — it’s commitment in action.
We truly believe “What benefits the people, benefits the business and the individual” and therefore we encourage people to build and back ventures that make business a force for good, via intellect and investment.
We don’t just talk purpose — we commit, proudly and HAPPILY.
We invite everyone including our investee companies, partners and corporate clients to join us in this shared mission — to work for the People, along with the profits, because true impact begins when purpose becomes collective.
Join us.
People
We are building a movement, with purpose at core and people at heart, something that helps
people live better and blissfully. Let’s Partner and build, Together
HEROES 🏅
We are honored to work with Heroes who always serve the People, selflessly – The frontline workers, armed forces, teachers, public servants, and healthcare champions who build the nation in their own way.
Under The First% for HEROES pledge, we dedicate a part of our resources towards various support initiatives for these Heroes and their families.
Because gratitude, too, must be built — brick by brick.